Profile




PT Supra Boga Lestari Tbk (“The Company”) was established in 1997. The Company started its operations by opening the first supermarket (Ranch Market) in January 1998, which initially with franchise arrangement from Ranch Market USA. Later on, the Company made improvements and adjustments to Ranch Market to suit with the market and lifestyle of customers in Indonesia. In 2010 the Company terminated the agreement (termination agreement) with Ranch Market USA, and since then the Company obtained a license to use Ranch Market brand in Indonesia, and separated from Ranch Market USA.

 

 

Ranch Market is supermarket that offers high-quality and unique products. As defined with its tagline “It’s a Balanced Life”. Ranch Market is catering for high-end and middlehigh customers profile. To maintain the loyalty of its customers, Ranch Market continues to improve the quality of service through various initiatives to improve the shopping experience and customer satisfaction as well as to maximize the potential. High-quality products and products related to the healthy lifestyle of its customers such as organic products, gluten free products and dietary products are always presented and being improved in quality from time to time.

 

In 2007, nine years after opening of Ranch Market, the Company decided to expand its business by catering new target market, the middle and upper middle class. The Company developed new supermarket concept namely Farmers Market. In general, Farmers Market has larger area and sells more local products. In line with its tagline, “Fresh and Friendly”, Farmers Market commits to always provide fresh and high quality products and provides excellent service.

 

In 2012, the Company conducted initial public offering of 312,897,500 shares and listed all of its shares in the Indonesia Stock Exchange.

 

By end of 2017, the Company has operated 34 stores, consisting of 14 Ranch Markets and 20 Farmers Markets, located in several cities in Jakarta and greater Jakarta, Cikarang, Surabaya, Malang, Balikpapan and Samarinda.