Our Vision, Mission & Values


          To become the most respected, loved and trusted in Indonesia’s supermarket industry.



  1. Our business is to offer high quality food products and outstanding services
  2. We commit to provide food that is fresh, healthy and safe to consume
  3. Our wish to provide the best quality is a continuous process that involves a rigorous purchasing process.



  1. Selling best quality food products
  2. Satisfying and delighting our customers
  3. Team member happiness and excellence
  4. Creating wealth through growth and profit